Project Overview

Juice Rush is a digital platform designed to allow users to conveniently order and receive fresh, additive-free juices and smoothies delivered straight to their doors. The project was driven by the growing demand for healthy beverages and the lack of accessible and user-friendly online juice delivery platforms.
 

Step 1: Research & Competitive Analysis

Competitor Research
To understand the market landscape, I analyzed key players such as Jamba Juice and other online juice retailers. This research highlighted a common gap: while brick-and-mortar juice bars are prevalent, few offer a user-friendly online experience with delivery options.

User Needs Identified

• Convenience: Users want fresh juice delivered without visiting physical stores.

• Health-conscious offerings: High quality, no additives or preservatives.

• Ease of purchase: Clear navigation and quick ordering.

• Reliable delivery service.
   

Step 2: User Interviews

Participants

• 3 participants (Mixed gender, ages 20–24)

Key Insights

• Frustrations: Limited websites for online juice/smoothie shopping.

• Usability Issues: Existing platforms are often confusing and hard to navigate.

• Affordability: Many products were seen as overpriced.

• Expectation: Clean design, easy checkout, and visible product info (ingredients, nutrition, etc.).

Step 3: Wireframing & User Flow

Tools Used: Sketching, Figma
I created low-fidelity wireframes based on interview insights, starting with sketches, which were then digitized in Figma.

User Flow Chart Highlights

• Homepage → Product Listings → Product Details → Add to Cart → Checkout → Confirmation
  This flow ensured a minimal-click purchase journey and emphasized clear CTAs.

Step 4: High-Fidelity Design

Tools Used: Figma, Adobe Illustrator, Photoshop, Adobe Dimension

• Designed modern, responsive interfaces focusing on visual clarity and ease of use.

• Edited product images using Adobe tools for a polished, appealing storefront.

• Integrated minimalistic yet vibrant design elements to match the freshness of the brand.

Step 5: Showcase & Feedback

Testing Environment: Presented to professors and classmates

• Received constructive feedback on navigation, visual balance, and product detail clarity.

• Iterated on key feedback: improved button contrast, simplified menu, and enhanced image resolution.

Step 6: Completion & Reflection

Final Outcome: A fully interactive prototype that delivers a seamless experience for ordering fresh juices online.

Challenges & Difficulties Faced

1. Limited User Sample: Interviewing only 3 users limited the diversity of insights.

2. Design Constraints: Balancing aesthetics with functional usability took several iterations.

3. Time Management: Integrating multiple tools (Figma, Illustrator, Dimension, Photoshop) while sticking to deadlines was a logistical challenge.

4. Delivery Logic Complexity: Designing a smooth flow that supports delivery areas and time slots added a layer of complexity to the user journey.

What I Learned

• User-centered design is not just about aesthetics—it’s about solving real problems.

• Early wireframing and feedback loops are critical to avoiding design misdirection.

• Cross-platform design tools can elevate presentation but require solid time budgeting.

Tools Used

• Figma

• Adobe Illustrator

• Adobe Photoshop

• Adobe Dimension

• Hand-drawn sketches (initial ideation)