Concept:

Brand Identity Design – Umineko Cafe

Umineko Cafe, based in California, is built on the brand values of being playful, friendly, and classic. To visually represent these qualities, I developed a logo that integrates the silhouette of a seagull’s head with the form of a coffee cup. This playful visual metaphor not only reinforces the cafe's coastal identity but also creates an inviting and approachable atmosphere for customers.

To balance the lightheartedness with a sense of tradition, I selected a serif typeface, which introduces a timeless, classic element to the brand. This combination of illustrative logo design and elegant typography effectively communicates Umineko Cafe’s personality and appeals to its target audience.